Stay on top of all your social media platforms. If you feel as though you aren't getting enough responses from your posts and stories try joining and posting into groups such as "properties for rent." This way you are getting your listing more looks by the people who are most likely to want to rent it. Staying active on social media is also a great way to keep people aware that your listing is still active.
Providing virtual or video walkthroughs are great ways to "preview" the property. This helps with getting people who are hesitant too come see the property take a look and see if it is suitable for them. This also works great since people are less likely to be out and about during bad weather. Just make sure your walkthrough is done professionally (good video quality, format, and clear narration) and you cover as much of the house as you can.
Going to local events can be a great way to find people interested in moving to properties in or surrounding that area. Moreover, the in-person aspect might not produce as many leads but better quality one since you are able to do an informal screening yourself. Referrals can also be a great tool! Sometimes other renters or people in general have friends looking to move other times an added incentive (such as a discount in the next months rent or some other type of referral fee) can be a great tool especially if you are really desperate or are struggling to find someone.
Sometimes people do not want to sign a yearly lease during the offseason especially if they know it will renew on a year-to-year basis. You can appeal to this grouping of people by offering a 6 month/18 month lease. Even though the goal is to find a renter that will stick around for a while, this strategy helps ensure that your property doesn't sit vacant.
If you are having a really tough time and are getting desperate you can try to offer reduced rent, one-time discounts, or incentives such as taking away a pet fee or including utilities with the rent. We do not recommend this approach in most cases as it might compromise the quality of applicants that apply, however, these incentives might give your listing the push it needs to get someone to fill that vacancy.
SCREEN YOUR APPLICANTS! No matter what approach you choose to try from the above make sure you screen your applicants. This includes running their credit, criminal history, rental history (prior judgements, evictions, and payment history), and their income. It is not worth filling the vacancy if it is going to cause more problems down the road. If you need any more help with renting out your property or any other steps in the rental process don't hesitate to reach out to your friends at ANCHOR!
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